![[WC2014] Holland x Spain : 1](https://farm4.staticflickr.com/3900/14238506068_b07de28054_z.jpg)
Reference: Thai regulator to pay $13 million to air World Cup matches on free TV
Let's say Thailand's population is 69 million.
Let's say theoretically 10% watches, so we have 6.9 million viewers.
On average, each person is paying around $1.88 to watch 64 matches.
In Singapore, each person needs to pay over $100. So I guess it's priced at whatever the market can bear.
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